The numbers travel marketers care about
200M+
Diaspora travelers globally. The highest-intent, highest-value travel audience there is.
$2T
Annual spend by diaspora and heritage travelers. Loyal, repeat, premium-priced.
40%+
Higher booking conversion when destinations are seen through residents' eyes vs. stock photography.
1 country
You own the spotlight on your country: featured badge, leaderboard sponsorship, monthly newsletter.
What a partnership looks like
- Featured badge on every photo from your country, with your board's logo.
- Country leaderboard sponsorship. "Best of [Your Country], presented by [Your Board]."
- Monthly editorial newsletter feature highlighting top stories from your country.
- Quarterly engagement reports with diaspora demographics, viewing patterns, click-through to your campaigns.
- Co-promoted social content. We amplify your campaigns to our diaspora audience; you share our content with your followers.
- API access to embed SMYC photos and stories on your tourism website.
How it compares
Versus paid social: SMYC delivers context. A real person, a real place, a story you can hear. Paid social delivers an impression in a feed. Our cost per qualified visitor is typically 3-5x more efficient.
Versus traditional ad campaigns: A traditional travel campaign needs $250K+ in production and media to reach diaspora at scale. SMYC sponsorships cost a fraction of that, and the content keeps working long after the campaign ends.
Custom packages
Every country is different. We build sponsorship packages around your goals, your audience, and your budget, whether you're a national tourism board, a regional authority, or a multi-country alliance.
A typical conversation covers your priority markets, the diaspora communities you want to reach, the campaign window, and what success looks like. Drop us a line at hello@showmeyourcountry.com and we'll propose a custom package within 5 business days.